ANALYZE CROWDS

INTERESTING VISITS FOR SURE

OUR FLOWTRACK SYSTEM MEASURES MOVEMENT FLOWS IN YOUR BUILDING.

The anonymous visitor analysis can be used to optimize your processes and offers.

Flowtrack

  • powerful counting
  • totally anonymous
  • llexible applications

Gateway

  • LAN / WLAN / LTE
  • easy installation
  • Optional: PoE, outdoor case

FLOWTRACKING

THE GOOGLE ANALYTICS FOR YOUR BUILDING

UNDERSTAND PEOPLE MOVEMENTS IN BUILDINGS – IN REAL TIME.

Flowtracking describes a procedure, in which movement flows are measured using sensors. The sensors passively search Bluetooth and WLAN signals emitted by mobile communication devices such as mobile telephones or tablets. Each of these devices is provided with a “digital fingerprint ” or device-related Unique Identifier by the manufacturer. Individual digital fingerprints are however not important in flow-tracking. This is rather about aggregating many fingerprints and making statements about usage behaviours in buildings.

IOT INFRASTRUCTURE PLANNING

FlowTrack sensor nodes are installed in buildings according to a systematic schema. They are ideally placed discreetly within close proximity to entrances, exits and stairs as well as before elevators on or below the ceiling. Neuralgic points, where paths cross or there are particular points of interests, are also suitable. Under optimal conditions, a single FlowTrack sensor covers a circular measuring area of up to 1,500 sqm. The measuring area can be affected by structural conditions.

INDOOR & OUTDOOR GEOTRACKING

A FlowTrack sensor node primarily measures three parameters: (1) the “digital fingerprint” of a device, (2) the time of entry into the measuring zone and (3) the time of exit from the measuring zone. The dwell time of the measured device in the measuring zone can already be determined from these three values.

ANONYMOUS FREQUENCY MEASUREMENT

Combined with a second FlowTrack sensor, the frequency time and frequency direction between two measuring zones can be determined. The Bluetooth or WLAN signals emitted by mobile communication devices are used as measuring unit. How much time has elapsed between the exit from a measuring area A and the entry into a measuring area B?

PHYSICAL LOCATION ANALYTICS

With the help of the measured “digital fingerprint”, it can be recognised as to how frequently a device was located in a measuring zone. Several times per hour, several times a day, several times per week, several times per month or several times per year – the return rate can be reflected in detail through a connected database.

SYNERGY EFFECTS BETWEEN MULTIPLE AREAS

Even synergy effects can be observed in this way. Do visitors also enter an area C if they have previously entered the areas A and B? Using the FlowTrack sensors, you can validate the success of the measures for increasing the visiting activity.

INTEGRATION OF MORE SENSORS & DATA STREAMS

By adding more data streams, e.g. rainfall or hours of sunshine from weather services as well as additional sensors such as number plate recognition or door counting systems, one can get even deeper insights into the events. Flowtrack can be integrated into almost every people counting system available in the market.

Application examples

Small retailer

The owner of a small fashion store wants to measure and display KPIs such as visitor volume, dwell time and return rate. A complex installation and wiring of the required devices should be avoided.

By using FlowTrack, the desired KPIs can be recorded by measuring radio signals and presented in standardized reports. The hardware usage is manageable with at least one receiver / controller. Complex cabling can be omitted by using an optional UMTS modem. Only a power supply is required. If required, an additional door counter camera can provide even more detailed insights into what is happening.

Shopping center visit analysis

In a large commercial property, in addition to the number of visitors, the length of stay and the return rate, the use of all entrances, the current occupancy level of the building and the origin of visitors are to be recorded, evaluated and displayed on the basis of license plate cameras. In addition, the data stream from a weather service is to be used to visualize any changes in the building’s occupancy level in relation to the hours of sunshine or the amount of precipitation.

By using counting cameras at all entrances, radio receivers distributed throughout the building at neuralgic points such as entrances or intersections, as well as license plate cameras at parking lots and in parking garages, the desired KPIs can be recorded and evaluated. The integration of weather data and its display in clear reports is also possible.

For detailed information please have a look at our portfolio.

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