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Part 2 of the White Paper on safectory FlowTrack – here, you shall learn more about practical solutions for small merchants and shopping centres.

Use cases for safectory Flowtrack

Small Merchant

For small retail merchants, Flowtrack packages are offered with one sensor including a GSM modem and standardised evaluations. The controller is operated centrally in the salesroom. The evaluations include basic reports such as:

  • Measurement of the number of visitors
  • Dwell time measurement
  • Measurement of the return rates (if applicable, depending on implementation of the GDPR)
  • Benchmarking (comparison of multiple periods)

If necessary, more features can be activated for an additional price.

Shopping centres / stationary trade

In a large shopping centre or commercial property, all relevant accesses to the building are equipped with 3D stereo sensors as well as controllers. More controllers are also installed at all intersections. And additional cameras are installed in a passage. All cameras transfer the data together with the data of the controllers to a backend (BMS). In addition, ANPR cameras are installed at all entrances to customer car parks. A weather data service for the location of the centre is also integrated. The following evaluations are possible with the sensor equipment and the weather data:

  • Measurement of the number of visitors
  • Dwell time measurement
  • Filling quantity measurement of the centre in the course of the day
  • Entry and exit counting per entrance
  • Measurement of the return rates (if applicable, depending on implementation of the GDPR)
  • Differentiation of centre visitors and persons visiting the toilette (counting difference between entrance and a passage)
  • Walking routes
  • Visitor distribution in the centre
  • Benchmarking (comparison of multiple periods)
  • Evaluation of the regional origin of the centre visitors
  • Extended connections between the number of visitors, dwell time and weather data such as temperature, rainfall or hours of sunshine
  • Coupling effects (relationship between departments or store units)
  • etc.

Areas of application for safectory Flowtrack

  • Small retail merchants
  • Large chain stores from all sectors
  • Operators / owners of shopping centres

Functional diagram

 

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